Genesis Media unveils attention ranking for matching Web pages to video ads

EXCLUSIVE: Successful CMOs achieve growth by leveraging technology. Join us for GrowthBeat Summit on June 1-2 in Boston, where we’ll discuss how to merge creativity with technology to drive growth. Space is limited. Request your personal invitation here! Measuring the effectiveness of Web content has become a mini-industry in itself. Today, attention and video ad platform Genesis Media offers another choice with the launch ... Read More »

Genesis Media unveils attention ranking for matching Web pages to video ads

EXCLUSIVE: Successful CMOs achieve growth by leveraging technology. Join us for GrowthBeat Summit on June 1-2 in Boston, where we’ll discuss how to merge creativity with technology to drive growth. Space is limited. Request your personal invitation here! Measuring the effectiveness of Web content has become a mini-industry in itself. Today, attention and video ad platform Genesis Media offers another choice with the launch ... Read More »

Unmetric can now tell which competing Facebook posts are paid

EXCLUSIVE: Successful CMOs achieve growth by leveraging technology. Join us for GrowthBeat Summit on June 1-2 in Boston, where we’ll discuss how to merge creativity with technology to drive growth. Space is limited. Request your personal invitation here! Facebook posts by brands come in two main flavors. There’s organic, which are free ones that reach a page’s fans, and posts that are “boosted,” or ... Read More »

Unmetric can now tell which competing Facebook posts are paid

EXCLUSIVE: Successful CMOs achieve growth by leveraging technology. Join us for GrowthBeat Summit on June 1-2 in Boston, where we’ll discuss how to merge creativity with technology to drive growth. Space is limited. Request your personal invitation here! Facebook posts by brands come in two main flavors. There’s organic, which are free ones that reach a page’s fans, and posts that are “boosted,” or ... Read More »

Twilio raises $100M; is now worth over $1B, report says

Successful CMOs achieve growth by leveraging technology. Join us for GrowthBeat Summit on June 1-2 in Boston, where we’ll discuss how to merge creativity with technology to drive growth. Space is limited. Request your personal invitation here! Telecommunications enabler Twilio has raised a $100 million Series E round that values the company at over $1 billion, according to a report published today. The report ... Read More »

Twilio raises $100M; is now worth over $1B, report says

Successful CMOs achieve growth by leveraging technology. Join us for GrowthBeat Summit on June 1-2 in Boston, where we’ll discuss how to merge creativity with technology to drive growth. Space is limited. Request your personal invitation here! Telecommunications enabler Twilio has raised a $100 million Series E round that values the company at over $1 billion, according to a report published today. The report ... Read More »

Patents: How the tech industry is shifting from quantity to quality

GUEST: Successful CMOs achieve growth by leveraging technology. Join us for GrowthBeat Summit on June 1-2 in Boston, where we’ll discuss how to merge creativity with technology to drive growth. Space is limited. Request your personal invitation here! In days gone by, patenting was a numbers game. Quantity was prized, quality was brushed aside, and whoever held the most patents was deemed the winner. The ... Read More »

Patents: How the tech industry is shifting from quantity to quality

GUEST: Successful CMOs achieve growth by leveraging technology. Join us for GrowthBeat Summit on June 1-2 in Boston, where we’ll discuss how to merge creativity with technology to drive growth. Space is limited. Request your personal invitation here! In days gone by, patenting was a numbers game. Quantity was prized, quality was brushed aside, and whoever held the most patents was deemed the winner. The ... Read More »

Kraftwerk returns to the U.S. with eye-popping 3D concerts this fall

Successful CMOs achieve growth by leveraging technology. Join us for GrowthBeat Summit on June 1-2 in Boston, where we’ll discuss how to merge creativity with technology to drive growth. Space is limited. Request your personal invitation here! The fathers of electronic music, Germany’s Kraftwerk, are returning to the U.S. with their 3D audio-visual performance this fall. The tour starts in Utrecht, the Netherlands on July ... Read More »

Kraftwerk returns to the U.S. with eye-popping 3D concerts this fall

Successful CMOs achieve growth by leveraging technology. Join us for GrowthBeat Summit on June 1-2 in Boston, where we’ll discuss how to merge creativity with technology to drive growth. Space is limited. Request your personal invitation here! The fathers of electronic music, Germany’s Kraftwerk, are returning to the U.S. with their 3D audio-visual performance this fall. The tour starts in Utrecht, the Netherlands on July ... Read More »